Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions. What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
AI improves customer service only when it supports humans, not replaces them
AI can reduce costs — but done wrong, it alienates customers. See how forward-thinking brands are blending automation with authentic support.
Content generation outpaces other applications of AI for marketers
We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on?
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 1
OpenAI unrolled an update to ChatGPT because it was too sycophantic. Nice to know there's something humans still do better than AI.
Marketing artificial intelligence (AI)
OpenAI adds shopping features to ChatGPT Search
The new feature is available in fashion, beauty, home goods and electronics categories.
When clients assume your best work was done by AI
Your best copy might sound like AI to clients. See why creative value is under pressure and what it means for agencies.
How does conversion lift testing work, and which ad platforms offer it?
Need to measure the incremental impact of your advertising efforts? Conversion lift testing will help.
Marketing artificial intelligence (AI)
Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly's Video model.
Marketing artificial intelligence (AI)
ChatGPT with ads: ‘Free-user monetization’ coming in 2026?
OpenAI CEO Sam Altman previously said he hates ads and was concerned about products that manipulate the truth to suit advertisers.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 24
OpenAI execs are telling investors that by the end of the decade, it will have Nvidia/Meta-level sales revenues. Skeptics think otherwise.
Why mindset, not just tech, defines AI success in marketing
AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to reinvention.
Marketing artificial intelligence (AI)
What, exactly, is a ‘full-stack marketer?’
Does the 'stack' in 'full stack' refer to tech or marketing skills? And does it even matter?
Marketing artificial intelligence (AI)
AI and marketing: What the stats show
Here is a collection of recent data on AI and marketing. Updated with a section on AI adoption and new statistics on marketers' attitudes.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: April 17
LG TVs may soon watch you watching them to monitor how you feel about what's on the screen. Someone send them a copy of "1984" fast.
Marketing artificial intelligence (AI)
How to tell if it’s real AI or just automation at a higher price
Not all “AI” in martech is created equal. See past the buzzwords and spot the difference between rule-based logic and adaptive learning.
HubSpot expands its AI capabilities with Dashworks acquisition
HubSpot’s Breeze Copilot is getting a boost by adding natural language AI from Dashworks to answer users’ questions.
AI is moving fast. Can your marketing ops keep up?
See how forward-thinking marketing operations leaders can create resilient organizations ready to capitalize on emerging AI opportunities.
Salesforce bets AI agents can solve business leaders’ struggles with data
Salesforce shared a report on how business leaders struggle with data before introducing AI agents for Tableau as a response.
The strategic rise of the marketing analyst in the age of AI
Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles.
Marketing artificial intelligence (AI)
What genAI means for your marketing skills
GenAI is on the rise, but many teams still lack clear policies. This survey shows how AI use and governance vary across marketing functions.
Marketing artificial intelligence (AI)
Are marketers really replacing martech tools with low-cost, AI-generated apps?
What does it mean for SaaS martech vendors when the users have so much control?
Canva’s Visual Suite upgrade unifies campaign planning and creation
The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details of an expanded partnership between Google and Salesforce.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: April 10
The volatile economy may force tech companies and investors to ask the biggest question about AI: Can it ever make money?
Digital asset management (DAM)
Beyond tagging: High-value GenAI use cases for DAM
DAM + generative AI = A new paradigm for creatives and martech leaders.
Marketing artificial intelligence (AI)
Why AI proficiency is today’s must-have marketing skill
This is what AI is actually changing in B2B marketing — and why your next career move depends on how fast you adapt.
Marketing artificial intelligence (AI)
5 stories for marketers coming out of Google Cloud Next 2025
From AI agents and multimodal content creation, to real-world stories from major brands, here's the good marketing stuff from Google Cloud Next.
Marketing artificial intelligence (AI)
What AI means for the future of agency-brand partnerships
Workflows are changing. Expectations are shifting. But agency value? Still strong — if both sides are ready to evolve.
Marketing artificial intelligence (AI)
5 simple AI-generated apps for marketers (and the prompts to start building them)
Our MarTechBot identifies five easy-to-create apps for marketers and suggests prompts to get them started.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 3
Note to Microsoft (and other AI companies): This is a bad week to hit people with price hikes.
5 ways to help your B2B organization succeed with AI agents
More AI agents are coming, and your team needs to be planning for it right now. A new report from Forrester offers guidance for marketing leaders.
All the AI that glitters isn’t martech gold
The AI boom resembles a modern gold rush. Not all tools are worth the investment. Learn to separate real innovation from fool’s gold.
What are ‘phygital’ experiences and how can marketers use them?
'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy?
Marketing artificial intelligence (AI)
AI-powered martech news and releases: March 27
AI thought it could mess with the works of anime master Hayao Miyazaki and Studio Ghibli. Fans said, "No."
41% of brands using AI for video, up from 18% last year
AI is making video production a whole lot easier, and brands are taking advantage of it.
Marketing artificial intelligence (AI)
State of the Stack 2025: Homegrown martech surges as AI accelerates development
Spurred by AI, marketers are using more tools than ever, and they're making an increasing number of them, according to The MarTech State of the Stack report.
AI and email marketing: All hype or real game-changer?
Is AI truly revolutionizing email marketing, or is it just another overhyped technology?
Marketing artificial intelligence (AI)
AI adoption accelerating, but many fall behind: IAB report
IAB’s ‘State of Data 2025’ report examines how brands, agencies and publishers are using AI and suggests it’s time to think about strategy over automation.
As retail evolves, so too do physical stores and retail tech
A new Salesforce report says it's not just AI, it's a new role for physical stores and changing shopping behaviors changing retail.
Marketing artificial intelligence (AI)
Are naming rights deals worth the investment for big brands?
Baseball season is about to start, and many teams will take the field in a stadium with a sponsor's name on it. How effective are these big brand moves?
The secret to smarter, faster marketing decisions with AI
AI isn’t replacing human decision-making — it’s enhancing it. Learn how to use it for better, data-driven choices.