Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions. What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Apple's investors are unhappy the company isn't spending more on AI, even as SEC filings show companies don't think they'll get ROI from it.
When AI summarizes health data, small errors become big risks
A credible health stat didn’t hold up. This real-world example reveals how AI search can mislead and how healthcare brands can respond.
Marketing artificial intelligence (AI)
FLUQs: Answer the hidden questions or vanish in AI search
Your brand isn’t competing for rankings anymore. The name of the game is reuse.
Why visibility is now the most important marketing metric
Here's how AI determines which content gets seen — and why visibility now drives brand performance.
How AI is winning digital shoppers through personalization
AI isn’t just improving digital retail — it’s helping brands win the battle for attention, engagement and loyalty.
Marketing artificial intelligence (AI)
Six predictions about AI and marketing that may surprise you
AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for it.
How might consumers use AI agents to help with product research and shopping?
Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?
Amplitude acquires Kraftul to improve customer feedback analysis
The company hopes to give marketers better insight into the reasons behind customer behavior.
Why causal AI works when other forecasting models fail
Causal AI adapts in real time, learning from every shift. Here’s why it outperforms static models when the market won’t sit still.
What potential does quantum computing hold for marketers?
Quantum computing is a futuristic technology that's with a lot of potential. What does it hold for marketers?
Marketing artificial intelligence (AI)
3 marketing tasks genAI can help with — no copywriting involved
From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers.
Marketing artificial intelligence (AI)
The harsh reality of AI in marketing
Yes, AI can summarize your meetings. No, it still can’t write like you. Here's what it actually delivers, and what it gets wrong.
Marketing artificial intelligence (AI)
Cloudflare rolls out a way for sites to charge AI crawlers for access
The company will also block AI bots by default on new user accounts.
Which martech categories will disappear if they don’t include AI?
Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance.
5 ways AI can save MOps hours every week
Use AI tools to streamline data, workflows and task management so you can focus on MOps strategy instead of busywork.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details on the Agentforce 3 release.
Why marketing must reclaim GTM design in the age of AI
N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact.
Take a look at what’s inside Agentforce 3
Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’
Klaviyo turns AI and data loose on the challenges of multichannel marketing
Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution.
Digital asset management (DAM)
Advanced agentic use cases for Digital Asset Management
Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious tasks you hate.
Marketing artificial intelligence (AI)
Your AI strategy is stuck in the past — here’s how to fix it
Nearly half of all AI projects are abandoned before launch. Learn what separates failed pilots from scalable success.
What is an MCP server, and how can marketers use one?
You can do amazing things when you connect your LLM to external data sources, and that's the role of an MCP server.
Marketing artificial intelligence (AI)
AI fatigue is real, and it’s costing brands more than engagement
From gaming to marketing, backlash against AI is growing. Here's how to navigate the disillusionment phase wisely.
Marketing artificial intelligence (AI)
Beyond ChatGPT: What AI agents really do (and why it matters for customer experience)
Autonomous AI is here—and it’s changing how brands connect with customers.
Marketing artificial intelligence (AI)
AI can’t create meaning — that’s still marketing’s job
AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025.
Study shows AI agents struggle with CRM and confidentiality
The study, led by a Salesforce researcher, found agents had a 58% success rate on simple tasks and a 35% success rate on multi-step ones.
Marketing artificial intelligence (AI)
Lessons from letting AI vibe code a landing page
An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles.
Adobe introduces LLM Optimizer to help teams improve AI search visibility
Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes.
What are the important metrics to watch as organic search traffic evolves?
You likely won't find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider.
Marketing gains from AI begin with governance
To scale AI in marketing responsibly, brands must embed ethics, transparency and oversight from the start.
Marketing artificial intelligence (AI)
Why high-consideration industries need AI optimization
Complex sales need clarity. Here's how GEO helps high-consideration brands stay influential in a landscape reshaped by AI models.
Marketing artificial intelligence (AI)
Where are marketing teams under-utilizing AI?
Many marketers were introduced to AI for copywriting, but the technology can do so much more.
HubSpot’s ChatGPT connector generates excitement and some concerns
The excitement online outweighs concern, but marketers need to make sure they evaluate risk before turning AI loose on customer data.
Real-world insights from deploying custom GPTs for GTM
Takeaways from deploying custom GPTs that enhance GTM workflows, boost efficiency and support smarter marketing strategies.
HubSpot announces deep research connector to ChatGPT
HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT.
AI is making a major impact of email marketing teams, report finds
AI is helping email marketers move faster, but many of the old, familiar challenges remain.
Marketing artificial intelligence (AI)
Adobe expands its suite of AI agents with Product Support and Data Insights agents
Adobe’s human-centered approach to AI is becoming a reality as new agents roll out.
Report finds consumers want deals from AI, not simulated conversation
There’s a disconnect between how consumer goods marketers use AI and what customers want from it.
How AI flipped the funnel and made GTM tactics obsolete
Traditional GTM was optimized for a different era. AI search changed the medium — and core tactics fell apart. Here’s what replaces them.
Optimization and personalization
How to stop wasting money on personalization
A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs.